On Friday March 26th, I watched the season premiere of Jamie Oliver's new show on ABC called Food Revolution. His endeavor is very noble as he is intending to start a revolution in food eating habits in America. America's obesity epidemic is truly a tragedy and helping Jamie makes sense.
Eating good food, being healthy and enjoying life is definitely part of the "Provence state of mind" as we all know that eating good fresh food is an essential part of the Provence way of life. It's also good for student test scores:
http://www.guardian.co.uk/education/2010/mar/29/jamie-oliver-school-dinners-meals
Click on the image below to sign the petition:
Monday, March 29, 2010
Wednesday, March 24, 2010
Lunch? Ridiculous...
I was in Canada last week for focus groups. We were evaluating the relevance of the line "Lunch? Ridiculous..." regarding fast cook food.
It was quite interesting to notice the cultural difference between the English vs French speaking part of Canada. The English speakers kind of understood what the line meant while the French Canadians didn't. The French speakers didn't understand why people couldn't have time for lunch. In Montreal, everyone takes an hour for lunch.
Now that's the "Provence state of mind"!
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