Lunch? Ridiculous...

I was in Canada last week for focus groups.  We were evaluating the relevance of the line "Lunch? Ridiculous..." regarding fast cook food.

It was quite interesting to notice the cultural difference between the English vs French speaking part of Canada.  The English speakers kind of understood what the line meant while the French Canadians didn't.  The French speakers didn't understand why people couldn't have time for lunch.  In Montreal, everyone takes an hour for lunch.

Now that's the "Provence state of mind"!